Paid Search Marketing Manager


Job Description

About Stripe

Stripe is a financial infrastructure platform for businesses. Millions
of companies—from the world’s largest enterprises to the most ambitious
startups—use Stripe to accept payments, grow their revenue, and
accelerate new business opportunities. Our mission is to increase the
GDP of the internet, and we have a staggering amount of work ahead. That
means you have an unprecedented opportunity to put the global economy
within everyone’s reach while doing the most important work of your

About the team

Stripe’s Marketing team drives Stripe’s growth by making sure
businesses know about Stripe at each stage of the journey –
understanding and loving our brand, to successfully using our full suite
of products, to becoming our advocates and champions.  The Performance
Marketing team provides media strategy, planning, execution and
optimization to drive growth of our business, across Stripe’s markets.

What you’ll do

Stripe is looking for an experienced and passionate team member with
experience running paid search at scale. This is a key role in Stripe’s
performance marketing team, and will contribute directly to Stripe’s
growth. As your region’s paid search manager, you will be the go-to
expert on paid search and collaborate with our Head of Paid Search to
maximize revenue through this channel for your region.


  • Support Stripe in building and optimizing our paid search program
    using business knowledge and data. You will partner with various
    internal stakeholders including the web development, marketing
    operations, localization, and product marketing teams to create a
    best-in-class paid search program.
  • Be able to transition between providing strategic guidance for your
    program & executing this strategy hands-on within the search
  • Own end-to-end campaign set up, measurement, and optimization.
  • Report up and out on campaign performance to ensure relevant
    stakeholders have visibility into program performance & roadmap.
  • Create keyword portfolios that capture search interest at each stage
    of the user journey (discovery, consideration, conversion) for each of
    our products.
  • Craft ad copy that puts users first in communicating our products’
    value proposition, engaging their interest and increasing CTR and CVR.
  • Lead in analyzing the effectiveness of paid search campaigns,
    increasing investment in high ROI campaigns and reducing spend in
    campaigns that are underperforming.
  • Proactively identify areas of weakness in the paid search program and
    flag these as requiring improvement – and then create a plan to

Who you are

We’re looking for someone who meets the minimum requirements to be
considered for the role. If you meet these requirements, you are
encouraged to apply. The preferred qualifications are a bonus, not a

Minimum requirements

  • Paid search expertise: in-depth paid search platform knowledge (Google
    Ads, Microsoft Ads). Able to create & optimize campaigns from
    launch to maturity.
  • Advanced Excel and Google Sheets skills: comfortable with pivot
    tables, sumifs, vlookups, index match, etc.
  • Project management: able to project manage both short term campaign
    planning and long term vision for paid search strategy.
  • High agency/self-starter: proactively take steps to drive business
    outcomes and independently envision what’s required for the future
    success of the paid search program.
  • 2 to 4 years of relevant experience, 6 to 8 years of total experience

Preferred qualifications

  • * Industry experience: Scaled B2B experience a plus (not required, but
    ability to articulate the basic differences in marketing strategy
    approach between B2B and B2C companies)
    • Cross functional collaboration: inform and educate internal
      stakeholders on paid search best practices – stay up to date on the
      best ways to maximize ROI from every dollar we invest.

Pay & Benefits

The annual salary range for this role in the primary location is £85,000 – £115,000. This range may change if you are hired in another location. For sales roles, the range provided is the role’s On Target Earnings (“OTE”) range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role. This salary range may be inclusive of several career levels at Stripe and will be narrowed during the interview process based on a number of factors, including the candidate’s experience, qualifications, and specific location. Applicants interested in this role and who are not located in the primary location may request the annual salary range for their location during the interview process.

Specific benefits and details about what compensation is included in the salary range listed above will vary depending on the applicant’s location and can be discussed in more detail during the interview process. Benefits/additional compensation for this role may include: equity, company bonus or sales commissions/bonuses; retirement plans; health benefits; and wellness stipends.