SEO Editorial Lead

Job Description

Who we are:

Known as the Work Life Platform, Bayzat  is one of the leading employee benefits SaaS platforms that is on a constant mission to make a world class employee experience accessible to every company. We are redefining the way work works for the better, making automated HR, Payroll, Employee Benefits and Insurance a possibility for all businesses.

We are one of the fastest growing startups in the MENA region with just over 300 members from 35+ different nationalities. We were listed by Forbes as “One of the most promising UAE-based startups” and are backed by world leading VCs such as Mubadala and Point72 ventures. We  are also one of the best-funded scale ups in the HRTech space across the region.

We are a principle-led, meritocratic company that puts culture at the core of everything. As a Bayzat member, you will constantly be surrounded by high achieving individuals and teams who have a knack for solving complex problems and are relentlessly pursuing success in everything they do. Being part of such an environment will push you to constantly be the best version of yourself and capitalize on every opportunity to improve, whilst drawing inspiration from like-minded, hungry people from all around you

How we got to where we are today, and the reason we will continue to thrive, is by hiring best-in-class talent and building a culture that allows people to be the truest, most authentic and unpretentious versions of themselves.

Some high-impact responsibilities you will be entrusted with:

• Collaborate with other departments, including marketing, design, and product, to ensure that content supports overall business goals.
• Conduct research and stay up-to-date on industry trends to inform content strategy.
• Edit and proofread content to ensure accuracy, clarity, and relevance.
• Participate in link building and outreach efforts, leveraging content to acquire high-quality links and drive traffic.
• Identify and cultivate relationships with key influencers and bloggers in the industry.
• Develop and execute creative outreach strategies to promote content and drive engagement.
• Work closely with product managers, customer success managers, and customers in driving user goals
• Oversee the editorial content for multiple channels, ensuring consistency in tone, style, and quality
• Develop and maintain an editorial calendar for Bayzat blogs across countries.
• Manage a team of writers and editors, providing guidance, feedback, and direction as needed.
• Write thought leadership effective content pieces (blogs, guides, etc..) on a regular content basis
• Collaborate with the SEO team to create effective content briefs to guide ourwriters to create world-class content.

What you will need to have:

• 3+ years of experience in editorial or content creation
• Fluency in both Arabic and English.
• Proven track record of leading and managing a team of writers and editors.
• Strong understanding of tone, style, and quality standards in editorial content.
• Excellent written and verbal communication skills.
• Good Knowledge of SEO and digital content best practices

What will make you an ideal fit

• A self-starter who takes initiative and is excited about solving challenging problems.
• An analytical thinker who views experimentation as an essential tool for growth.
• Excellent communication, teamwork, and interpersonal skills.
• Knowledge of relevant third-party platforms such as but not limited to CMS, email automation, and data analysis tools.
• Strong analytical, project management and troubleshooting skills coupled with the ability to use data to drive actionable insights.
• You are a skilled editor who writes clear, concise, and easy-to-understand copy.
• Your grammar is nearly perfect and you avoid using the passive voice. B2B Content
• Marketing Experience, preferably SaaS

What’s in it for you? Perks!

Bayzat is committed to creating an inclusive and collaborative working environment where everyone’s background and ideas count. Our culture encourages members to be the best versions of themselves, while taking advantage of our perks:

Growth: Fast track growth opportunities for high achieving members, with no rules around where, when, how, or how often.

Flexibility: Remote and flexible/hybrid working setups.

Inclusiveness: From bi-weekly company-wide town halls/all-hands meetings, to regular huddles, OKR tribe meetings, celebratory dinner parties, and annual awards ceremonies held in the Metaverse, you’ll be joining a truly inclusive and engaging workplace.

Share Ownership: We make them shareholders! We open up rounds of ESOP twice to three times a year. And guess what, those who continue to perform and achieve great things are topped up, almost every round!

Kick-ass offices: We have offices in UAE, Turkey, Saudi, and India. One of our two Dubai-based offices is in the DIFC FinTech Hive, which is the first and largest financial technology accelerator in the Middle East, Africa and South Asia (MEASA) region.