Product Marketing Manager

Job Description

Audience Republic is an all-in-one marketing platform for events, venues, artists & creators. Our customers are some of the largest names in the world — including events featuring artists like Justin Bieber, Post Malone, Elton John, RUFUS DU SOL, ODESZA, Flume, Marshmello.

We are fast growing technology startup in B2B SaaS, and have raised $3.3M from investors. Our team is based across Sydney, Los Angeles, London and Taiwan.

We are looking to fill a role in the marketing team, working closely with our product team to determine the most marketable features of our products (new and existing). You will then be responsible for defining and executing on product marketing strategies both to enable our sales team and to communicate directly to prospective and existing customers to drive awareness and adoption. 

🔥 Responsibilities:

• Lead the GTM strategy for the product and marketing teams, ensuring that new releases and integrations are communicated to our customers and prospects.
• Get close to our ICP: promoters, festivals, venues etc – develop competitor battlecards, build out internal understanding of critical audiences and motivations.
• Craft product messaging, copy and content for assets across critical channels – website, email, in product/app, webinars/events, sales enablement collateral.
• Own the product deliverables for the marketing function and deliver a product content strategy.
• Deliver a prospect enablement strategy for enterprise level deals to enable Audience Republic to refine their offering to larger customers.
• Test, track and report on key campaign results and continually identify opportunities for improvement.
• Understand the industry and the global and local competitive landscape. 

✅  About you

• You align with our values:
  • Top performance- Top performers deliver results AND have a great attitude
  • Total Ownership- Be a true owner of your area of responsibility
  • Teamwork- Be a champion team, not a team of champions
  • Continuous improvement- Work on yourself everyday
  • Customers are friends not money
  • Enjoy the ride!
• Skills & experience:
  • 5+ years experience in a B2B product marketing role for a technology/SaaS business.
  • Experience working in a startup environment.
  • Blend of hands-on operational and strategic experience launching new products and features.
  • Strong track record of delivering against set milestones.
  • Customer oriented problem solving & analytical mindset
  • Experience across a wide range of marketing channels (in product/app, email, website, video, sales collateral).
  • Comfortable using collaboration, CRM and marketing automation tools (Salesforce & Pardot preferred).
  • Experienced working in a global role/across geographies.

💜 Why you will love it here

• Work with a team of incredibly smart and AMBITIOUS people
• We use the absolute BEST software, tools & equipment to do our job
• We ONLY hire other smart, ambitious people who LOVE to learn and grow
• Your input will be absolutely CRITICAL to the success of the company in all areas – not just marketing and product, but across the whole business